Best Time to Post on TikTok in 2024 (With Weekly Calendar)

TikTok has exploded into one of the most popular social media platforms worldwide, with millions of users scrolling through short, snappy videos each day.

But how can you ensure your content stands out from the crowd and reaches the most viewers?

It’s all about timing! In this guide, we’ll cover the best time to post on TikTok in 2024, complete with a weekly calendar that can help you maximize your engagement.

Why Timing Matters on TikTok

TikTok’s fast-paced, algorithm-driven feed can either make or break your content’s visibility. When you post at the right time, your video is more likely to be seen, liked, shared, and commented on. TikTok’s algorithm takes into account early engagement, which can push your content to more users via the “For You” page.

The key factors to consider for TikTok success:

• Audience Activity: When is your audience most likely to be scrolling?
• Content Type: Is your content informative, entertaining, or trendy?
• Engagement Patterns: Understanding when people are more likely to interact with your posts.

By knowing when your audience is active and ready to engage, you can make the most of TikTok’s algorithm and grow your following quickly.

How Does TikTok’s Algorithm Work?

TikTok’s algorithm focuses on providing personalized content to its users. It recommends videos based on:

1. User Interaction: Likes, comments, shares, and the accounts users follow.
2. Video Information: Captions, hashtags, sounds, and trending topics.
3. Device and Account Settings: Language preference, country, and device type.

Posting at peak times gives your content the chance to appear on more users’ For You pages, especially if your video garners quick engagement. TikTok’s algorithm works in cycles, where initial engagement can boost your video’s visibility significantly.

Is There a Best Time to Post on TikTok?

Yes, data shows there are optimal times to post on TikTok to get maximum engagement. Here are general trends:

• Weekdays: Between 6 AM and 10 AM, as well as from 7 PM to 11 PM.
• Weekends: Mid-afternoon, around 11 AM to 2 PM.

These times tend to correspond with when people are either starting their day, taking breaks, or relaxing after work.

Best Time to Post on TikTok: Weekly Breakdown

Here’s a day-by-day breakdown of the best times to post on TikTok, based on research and engagement data:

Day	Best Times to Post (Local Time)
Monday	6 AM – 10 AM, 8 PM – 11 PM
Tuesday	7 AM – 9 AM, 9 PM – 12 AM
Wednesday	7 AM – 9 AM, 12 PM – 2 PM
Thursday	9 AM – 12 PM, 7 PM – 10 PM
Friday	7 AM – 11 AM, 4 PM – 8 PM
Saturday	9 AM – 11 AM, 7 PM – 9 PM
Sunday	11 AM – 1 PM, 4 PM – 9 PM

Let’s break down these times further for each day:

Best Time to Post on TikTok on Monday

Monday: Kick off the week by posting content during the morning hours when users are getting ready for work or taking their first coffee break.

• Morning: 6 AM – 10 AM
• Evening: 8 PM – 11 PM

This gives your content a chance to be seen by people during their commute or as they wind down after a long day.

Best Time to Post on TikTok on Tuesday

Tuesday: User engagement spikes on Tuesday mornings, and late-night posts also perform well, as people scroll through TikTok before bed.

• Morning: 7 AM – 9 AM
• Night: 9 PM – 12 AM

Tuesday night can be a prime time to post for a strong performance into Wednesday.

Best Time to Post on TikTok on Wednesday

Wednesday: Midweek is perfect for posting informative or entertaining content, with users taking breaks to scroll during lunch or mid-afternoon.

• Morning: 7 AM – 9 AM
• Afternoon: 12 PM – 2 PM

Engagement remains strong throughout the day, especially during lunch hours when users are taking a break.

Best Time to Post on TikTok on Thursday

Thursday: As the week progresses, TikTok activity shifts to late morning and evening. Posting around these times ensures maximum visibility.

• Morning: 9 AM – 12 PM
• Evening: 7 PM – 10 PM

This time frame catches users checking their phones before starting the day or after work.

Best Time to Post on TikTok on Friday

Friday: Fridays see a higher focus on entertainment and weekend plans, making this a great day to post fun, engaging content.

• Morning: 7 AM – 11 AM
• Afternoon/Evening: 4 PM – 8 PM

With people getting ready for the weekend, posts around these times are likely to get higher engagement.

Best Time to Post on TikTok on Saturday

Saturday: Saturday mornings and evenings are prime posting times, as people have more free time and are more relaxed.

• Morning: 9 AM – 11 AM
• Evening: 7 PM – 9 PM

Users are likely to engage with leisure or hobby-related content over the weekend.

Best Time to Post on TikTok on Sunday

Sunday: On Sunday, TikTok sees high engagement as users relax and prepare for the upcoming week. Midday and evening hours are the best times to post.

• Morning: 11 AM – 1 PM
• Evening: 4 PM – 9 PM

Sunday is a great day for lifestyle and motivational content that helps people gear up for the week ahead.

The Best Day of the Week to Post on TikTok

Although TikTok engagement is steady throughout the week, Tuesday, Thursday, and Friday tend to see the highest levels of activity. If you want to maximize the chances of your content being seen, these are the best days to post.

For content geared toward weekend activities, Saturday and Sunday are also good options, particularly for topics like travel, food, and entertainment.

Also read: When Is Best Time to Post on Instagram in 2024 (With Weekly Calendar).

The Best Type of Content for TikTok

TikTok is all about quick, catchy, and engaging content. While timing is crucial, the type of content you post also matters. Here are a few tips to help your content succeed:

1. Keep it Short and Sweet: TikTok users love fast-paced videos, so get to the point quickly. The optimal video length is between 15 and 30 seconds.
2. Use Trending Sounds and Hashtags: Keep up with TikTok trends by using popular sounds, music, and hashtags that are relevant to your content.
3. Engage Your Audience: Use questions, call-to-actions, or challenges to encourage engagement from viewers.
4. Eye-Catching Visuals: Your video’s first few seconds are critical. Make sure to grab attention with visually appealing content.
5. Post Regularly: Consistency is key on TikTok. The more frequently you post, the more chances you have to appear on the “For You” page.
6. Use TikTok Analytics: Pay attention to your TikTok Analytics to see when your audience is most active and adjust your posting times accordingly.

How to Find the Best Time to Post on TikTok for You

While general trends provide a great starting point, it’s important to tailor your posting strategy to your specific audience. TikTok Analytics can give you insights into when your followers are most active. Here’s how you can use it to find the best times to post:

1. Switch to a Pro Account: Go to your TikTok settings and switch to a Pro Account to access analytics.
2. Analyze Follower Activity: In your analytics dashboard, you’ll find information on when your followers are most active.
3. Experiment with Post Timing: Test different times and days based on your analytics data and track the performance of your videos.
4. Adjust Your Strategy: Once you have enough data, refine your posting schedule to align with when your audience is most active.

Testing and Adjusting Your Posting Schedule

It’s essential to experiment with your posting schedule, especially as TikTok trends and audience behavior can change. Here’s how to test and adjust your posting times:

1. Post Consistently: Stick to a regular posting schedule to track engagement trends.
2. Monitor Engagement: Use TikTok Analytics to see which times and days get the most views, likes, and comments.
3. Fine-Tune Your Strategy: Based on your engagement data, refine your posting times to maximize visibility and engagement.
4. Stay Up to Date with Trends: Keep an eye on TikTok trends, as they can shift over time, affecting when your audience is most active.

Best Time to Post on TikTok FAQs

Q1: Does the best time to post on TikTok change over time?

• Yes, user behavior on social media platforms can change. That’s why it’s important to consistently monitor your analytics and adjust your posting schedule as needed.

Q2: Is it better to post multiple times a day on TikTok?

• Absolutely! TikTok’s algorithm rewards frequent posting. Posting 1-3 times a day is a good practice for staying active and reaching more users.

Q3: Should I only post during peak times?

• While peak times generally bring in more views, it’s a good idea to experiment with off-peak times as well. Sometimes less competition during off-hours can boost your visibility.

Q4: How long should my TikTok videos be?

• Ideally, keep your videos between 15 and 30 seconds. TikTok’s fast-paced nature favors shorter, engaging content.

Conclusion

Timing is everything on TikTok, but it’s only one piece of the puzzle. By posting at the best times and consistently engaging with your audience, you can maximize your reach and grow your following in 2024. Use this guide as a starting point, and don’t forget to track your analytics to fine-tune your posting strategy.

Happy TikToking!