Top 20 Affiliate Marketing Tools For Everyone (Free & Paid) in 2025

Affiliate marketing is growing really fast and has become a huge way to earn money online. In 2025, more people than ever are getting into affiliate marketing. But because there’s so much competition, it’s important to use the right tools to stay ahead.

Whether you’re a content creator, blogger, YouTuber, or online business owner, using helpful tools can make your work easier and more effective. The right tools can help you save time, track your sales, create better content, and most importantly, earn more money.

In this blog, we’ve listed the top 20 affiliate marketing tools that are useful for everyone. Some are free, and some are paid, so you can choose what suits your needs and budget. These tools will help you manage your affiliate links, track how well they’re doing, grow your audience, and increase your earnings.

What Are Affiliate Marketing Tools?

Affiliate marketing tools are special software or online platforms that help you do your affiliate work better and faster.

Here’s what these tools can do:

• Track affiliate links – so you know which ones are getting clicks and sales.

• Hide or shorten long URLs – so they look cleaner and more professional.

• Help you write SEO-friendly content – so your blog or website ranks better on Google.

• Send emails to your audience – to keep them updated about new products or deals.

• Understand what your visitors are doing – so you can improve your content and grow your traffic.

Whether you’re just starting out or already experienced in affiliate marketing, these tools can help you grow faster, make smarter decisions, and increase your income.

How to Choose the Right Affiliate Tool in 2025

With so many tools out there, it can be hard to choose the best one. Here are a few simple tips to help you pick the right tools for your affiliate journey in 2025:

1. Know Your Goal

What do you want the tool to do?

• Do you want to track your sales and commissions?

• Do you need help to write better blog content?

• Are you looking for a tool to send emails or manage your links?

Knowing your goal will make it easier to pick the right tool.

2. Check Your Budget

Some tools are completely free, and others have paid plans. Many paid tools also offer free trials or free versions with limited features. Start with free tools if you’re a beginner, and upgrade as you grow.

3. Look for Easy-to-Use Tools

Pick tools that have a simple and clean dashboard. You shouldn’t need a tech expert to use them. The easier it is, the faster you’ll get results.

4. Make Sure It Works with Other Platforms

If you’re using WordPress, Shopify, YouTube, or any email platform, make sure the tool can connect and work smoothly with them.

5. Check Support and Help Options

Sometimes things go wrong. Make sure the tool has good customer support like live chat, email help, or a knowledge base. This will save you time and stress.

Top 20 Affiliate Marketing Tools (Free & Paid)

To help you succeed in affiliate marketing, we’ve grouped these tools into different categories based on what they do. Some tools help you track your sales, while others help you find good affiliate programs or manage your links. Let’s explore the top tools to use in 2025.

1. Post Affiliate Pro (Paid)

Post Affiliate Pro is a professional tool used by companies and marketers to track affiliate programs. It helps you manage affiliates, see who is making sales, and prevent fraud.

Key Features:

• Tracks affiliate referrals and commissions

• Supports multiple currencies and languages

• Advanced fraud protection system

• Easy setup and customization

• Works well with most websites and eCommerce platforms

Pros:

• Very detailed and professional reports

• Scalable for small to large businesses

• Excellent customer support

Cons:

• Learning curve for beginners

• No free version

Pricing:

Starts at $129/month. Higher plans offer more tracking volume and features.

2. Voluum (Paid)

Voluum is a powerful tool mostly used by expert affiliate marketers and agencies. It tracks all kinds of campaigns—email, paid ads, and social media—and helps you see where your traffic and sales are coming from.

Key Features:

• Real-time analytics and reporting

• A/B testing to improve conversions

• Integrates with major ad platforms

• Mobile and desktop tracking

• Anti-fraud tools and bot filters

Pros:

• Very accurate and fast tracking

• Excellent for advanced users who run paid ads

• Great data visualization tools

Cons:

• Not beginner-friendly

• Can get expensive for high traffic campaigns

Pricing:

Starts at $199/month. Plans are based on traffic volume and features.

3. Tapfiliate (Paid)

Tapfiliate is a simple and easy-to-use affiliate tracking software made for creators, startups, and small businesses. It works well with tools like Shopify, WordPress, and WooCommerce.

Key Features:

• Track clicks, conversions, and payouts

• White-label and customizable dashboards

• Supports recurring commissions

• Easy to invite and manage affiliates

• Automatic affiliate link creation

Pros:

• Clean and beginner-friendly interface

• Perfect for eCommerce stores

• Easy integration with other platforms

Cons:

• Limited advanced features compared to tools like Voluum

• No free plan

Pricing:

Starts at $89/month. Offers a 14-day free trial.

4. Trackdesk (Free & Paid)

Trackdesk is a newer affiliate tracking tool that’s gaining popularity because of its generous free plan. It’s great for small businesses and individuals who are starting their own affiliate programs.

Key Features:

• Supports up to 10 affiliates in the free plan

• Custom commission settings

• Dashboard for both admins and affiliates

• Real-time tracking and reporting

• Easy link generation

Pros:

• Free plan is perfect for beginners

• Easy to set up and use

• Affordable upgrade options

• Modern and clean interface

Cons:

• Limited features in the free plan

• Not ideal for large affiliate networks

Pricing:

Free for up to 10 affiliates. Paid plans start at $29/month.

5. ShareASale (Free)

ShareASale is one of the most popular affiliate networks. It connects affiliates (like bloggers and influencers) with thousands of brands in different niches like fashion, health, finance, and tech.

Key Features:

• Access to over 4,000 affiliate programs

• Reliable tracking and reporting

• Quick link creation tools

• Easy-to-use dashboard

• Deep linking and banner ads available

Pros:

• Great for beginners

• Free to join

• Trusted by top brands

• Variety of niches and products

Cons:

• Dashboard looks a bit outdated

• Some merchants take time to approve new affiliates

Pricing:

Free for affiliates. Brands need to pay to list their programs.

6. CJ Affiliate (Free)

CJ (formerly Commission Junction) is one of the oldest and most trusted affiliate marketing networks. It partners with big brands and gives access to high-quality affiliate programs.

Key Features:

• Real-time performance tracking

• Deep linking tools

• Easy integration with websites and apps

• Supports international brands and currencies

• Detailed analytics and reports

Pros:

• Huge variety of merchants

• Reliable tracking and payment system

• Great for intermediate and advanced users

Cons:

• Can be overwhelming for beginners

• Some top merchants have strict requirements

Pricing:

Free to sign up and use for affiliates.

7. Impact (Free & Paid)

Impact is a modern affiliate marketing platform that helps big brands, agencies, and experienced marketers manage partnerships. It offers advanced features and automation tools.

Key Features:

• Partner discovery and recruitment

• Custom commission structures

• Real-time insights and analytics

• Payment and contract management

• Automation for onboarding and tracking

Pros:

• Best for managing large affiliate programs

• Professional and modern interface

• Saves time with automation

Cons:

• Not ideal for beginners

• It can feel complex at first

Pricing:

Free to join as an affiliate. Brands can get custom pricing based on their needs.

8. PartnerStack (Free & Paid)

PartnerStack is designed for SaaS (software) companies to run affiliate and partner programs. It helps with everything from tracking to payments and partner onboarding.

Key Features:

• Automated onboarding for affiliates

• Real-time tracking and link generation

• Detailed commission settings

• Dashboard for performance tracking

• Built-in payouts and analytics

Pros:

• Ideal for SaaS companies and digital products

• Easy for partners to use

• Automates many repetitive tasks

Cons:

• Limited support for non-SaaS businesses

• Setup can take time for brands

Pricing:

Free for affiliates. SaaS companies get custom pricing based on their program size.

9. ConvertKit (Free & Paid)

ConvertKit is an email marketing platform made for creators—like bloggers, podcasters, and YouTubers. It’s known for its clean design and powerful automation features.

Key Features:

• Email sequences and automation

• Tagging and segmentation for subscribers

• Landing page and form builder

• Affiliate-friendly platform

• Visual automation builder

Pros:

• Simple and clean interface

• Great for creators and personal brands

• Free plan available for up to 1,000 subscribers

Cons:

• Limited design options for emails

• Some features only available in paid plans

Pricing:

Free plan for up to 1,000 subscribers.

Paid plans start at $15/month.

10. MailerLite (Free)

MailerLite is a beginner-friendly email marketing tool that offers powerful features in a simple interface. It supports affiliate marketing and provides great value for small businesses.

Key Features:

• Drag-and-drop email builder

• Subscriber tagging and segmentation

• Landing pages and forms

• Email automation

• Affiliate-friendly policies

Pros:

• Easy to use for beginners

• Free plan available

• Clean and modern interface

Cons:

• Fewer advanced features compared to competitors

• Limited templates in free plan

Pricing:

Free plan for up to 1,000 subscribers and 12,000 emails/month.

Paid plans start at $10/month.

11. GetResponse (Paid)

GetResponse is an all-in-one email marketing and automation tool. It offers more than just emails—you can create landing pages, webinars, and even sales funnels.

Key Features:

• Email marketing with automation

• Landing page builder

• Built-in webinar hosting

• Sales funnel creation

• Advanced reporting

Pros:

• Great all-in-one solution

• Excellent for digital product creators

• Powerful automation features

Cons:

• No free plan (only free trial)

• May be too complex for beginners

Pricing:

Paid plans start at $19/month.

Free trial available for 30 days.

12. Brevo (formerly Sendinblue) (Free & Paid)

Brevo is a powerful tool for sending both marketing and transactional emails. It’s used by small businesses and entrepreneurs worldwide and also supports SMS campaigns.

Key Features:

• Email automation

• SMS marketing

• Drag-and-drop editor

• Real-time reports

• CRM and contact management

Pros:

• Free plan available

• Includes SMS and email in one platform

• Scales well with growing needs

Cons:

• Email design options are a bit basic

• Daily sending limit on the free plan

Pricing:

Free plan with 300 emails/day.

Paid plans start at $25/month.

13. Surfer SEO (Paid)

Surfer SEO is a content optimization tool that helps you write blog posts and articles that rank higher on Google. It analyzes top-ranking pages and tells you how to structure your content to compete.

Key Features:

• Keyword suggestions and density checker

• Content editor with live SEO scoring

• Competitor analysis

• Outline and heading recommendations

• Integration with tools like Jasper and WordPress

Pros:

• Very useful for on-page SEO

• Easy-to-understand content scores

• Saves time when writing long articles

Cons:

• Can be expensive for beginners

• Requires some SEO knowledge to use fully

Pricing:

Plans start at $89/month.

No free version, but offers a 7-day money-back guarantee.

14. Frase (Paid)

Frase is an AI-powered writing and research tool that helps you write SEO-friendly content. It’s great for creating blog outlines, answering user questions, and speeding up your writing process.

Key Features:

• AI content briefs and suggestions

• Competitor analysis and SERP overview

• Question research from Google, forums, and Quora

• AI writing assistant

• Built-in SEO optimisation

Pros:

• Great for content research and planning

• Saves time by automating outlines

• Easy to use, even for beginners

Cons:

• AI writing quality may need manual editing

• Doesn’t replace full SEO tools like Surfer or SEMrush

Pricing:

Starts at $14.99/month (Basic plan).

No free plan, but a trial is available.

15. AnswerThePublic (Free & Paid)

AnswerThePublic helps you discover what people are searching for online. It turns keywords into visual maps filled with questions and phrases you can use for blog posts, videos, and other content.

Key Features:

• Finds long-tail keyword ideas

• Shows real questions asked by users

• Visual keyword cloud

• Data from Google’s auto-suggest feature

• Great for brainstorming topics

Pros:

• Very beginner-friendly

• Helps you understand your audience’s needs

• Useful for SEO and content ideas

Cons:

• Free version has daily search limits

• Paid version is a bit expensive for small bloggers

Pricing:

Free version available with limited searches.

Paid plans start at $9/month (Individual Plan).

16. Pretty Links (Free & Paid – WordPress Plugin)

Pretty Links is a WordPress plugin that helps you shorten, brand, and track your affiliate links. It turns long and messy URLs into clean, clickable links that look good and are easy to remember.

Key Features:

• Create branded, short affiliate links

• Track clicks and conversions

• Auto-link keywords in blog posts

• Supports nofollow and redirection settings

• Link groups and tags for organization

Pros:

• Perfect for WordPress users

• Easy to use with a clean dashboard

• Tracks performance inside WordPress

Cons:

• Only available for WordPress websites

• Free version has limited features

Pricing:

Free version available in WordPress plugins directory.

Paid plan starts at $99/year.

17. ThirstyAffiliates (Free & Paid)

ThirstyAffiliates is another powerful WordPress plugin for affiliate marketers. It helps you manage links, add auto-linking, and set up advanced features like geolocation redirection.

Key Features:

• Link cloaking and shortening

• Automatic keyword linking

• Click tracking

• Geolocation redirects

• Link categories and management tools

Pros:

• Designed specifically for affiliate marketing

• Great link control and management

• Helps boost affiliate clicks

Cons:

• Only works with WordPress

• Some features only available in Pro version

Pricing:

Free version available.

Paid plans start at $79/year.

18. Bitly (Free & Paid)

Bitly is a popular URL shortener that helps you create clean, trackable links for sharing on websites, social media, or emails. It’s simple to use and works across all platforms.

Key Features:

• Shortens long URLs

• Tracks link clicks in real-time

• Custom branded domains

• Dashboard with analytics

• Supports QR code generation

Pros:

• Fast and easy to use

• Works on any platform (not just WordPress)

• Great link performance tracking

Cons:

• Free version has limited analytics

• Branded links only in paid plans

Pricing:

Free plan with basic features.

Paid plans start at $8/month.

19. Google Analytics (GA4) (Free)

Google Analytics is a free tool that helps you understand how people use your website. You can track visitors, where they come from, what they do on your site, and how your content performs.

Key Features:

• Tracks website traffic and user behavior

• Monitors conversion and goal tracking

• Shows traffic sources (SEO, social, email, etc.)

• Device and location data

• Real-time visitor tracking

Pros:

• Completely free

• Works on all websites

• Very detailed insights

Cons:

• GA4 interface can be confusing at first

• Requires setup and learning to get the most value

Pricing:

Completely free to use.

20. Hotjar (Free & Paid)

Hotjar helps you visually understand how users interact with your website. It shows heatmaps, scroll behavior, and records sessions so you can improve your content and user experience.

Key Features:

• Heatmaps to show clicks and scrolls

• Session recordings of user behavior

• Feedback and survey tools

• Funnel analysis

• Easy integration with most platforms

Pros:

• Great for understanding user behavior

• Helps improve content layout and design

• Free plan is useful for small sites

Cons:

• Not an SEO tool — more for UX optimization

• Limited features in free plan

Pricing:

Free plan available for basic features.
Paid plans start at $32/month.

Affiliate Marketing Tools Comparison Table