25+ Top TikTok Influencers to Follow in 2025 (Across Niches)

In 2025, TikTok isn’t just a trend—it’s the heartbeat of global digital culture.

What started as a short-form video platform has now become a full-fledged ecosystem for storytelling, entertainment, education, commerce, and influence. Whether it’s launching new products, driving fashion trends, or educating millions about finance and tech—TikTok creators are leading the charge.

In this definitive guide, we bring you 25+ of the most influential, creative, and impactful TikTok stars of 2025, sorted by niche. From comedy to fashion, and from tech to travel—these creators aren’t just racking up likes; they’re shaping culture, trends, and consumer decisions in real-time.

Why TikTok Influencers Matter More Than Ever in 2025

TikTok’s meteoric rise wasn’t an accident—it was the beginning of a new era in digital content and consumer behavior. In 2025, TikTok is no longer just a video-sharing app. It’s the front page of pop culture, a marketing goldmine, and a career launchpad for a new generation of creators.

Let’s look at the numbers:

• The average TikTok user now spends 58 to 65 minutes per day on the app.

• It’s available in over 150 countries and supports content in more than 75 languages.

• The platform’s algorithm still champions authenticity over polish, meaning even someone with zero followers can go viral overnight.

But more importantly, the role of TikTok influencers has evolved. They’re not just entertainers anymore—they are brands in their own right, educators, activists, and community builders. From shaping fashion trends to breaking news faster than traditional media, these creators are driving real-world conversations and influencing how millions think, feel, and buy.

In 2025, top TikTok creators are:

• Launching bestselling books, beauty lines, and tech tools

• Collaborating with global giants like Nike, Dior, Samsung, and Netflix

• Driving billions in revenue through affiliate links, brand deals, and in-app shopping features

• Reaching audiences across platforms, from YouTube Shorts and Reels to podcasts and live shows

It’s no surprise that 89% of Gen Z consumers now discover new products through social media, with TikTok ranking as the most influential platform.

For marketers, creators, and fans alike, TikTok is the pulse of what’s next. If you want to understand the future of influence, you need to understand who’s leading the charge.

How We Curated This List

With thousands of creators vying for attention, not everyone makes the cut. This isn’t just a list of who has the most followers. It’s a curated snapshot of who’s making real impact in 2025—across different niches, content formats, and audience types.

Here’s what we looked for:

• Influence – Are they shaping trends, changing conversations, or creating cultural moments?

• Niche expertise – Are they leaders in a specific category like fashion, food, finance, or tech?

• Engagement rates – Are people commenting, sharing, and building community around their content?

• Brand collaborations – Are major companies trusting them to drive campaigns or co-create products?

• Trend-setting ability – Are their ideas being copied, remixed, and referenced across the platform?

• Originality and content value – Are they doing something that feels fresh, inspiring, or genuinely useful?

We’ve included a healthy mix of:

• Mega influencers with millions of loyal followers

• Micro creators with niche but highly engaged audiences

• Rising stars who are turning heads and rewriting the playbook

Whether you’re a brand looking for the right creator to collaborate with, a fellow influencer seeking inspiration, or a curious viewer diving into TikTok’s universe—this list will give you a clear picture of who’s truly dominating the platform in 2025.

Top TikTok Influencers in 2025 – By Category

A. Entertainment & Comedy

1. Khaby Lame
@khaby.lame | 161M+ followers
Khaby remains the undisputed king of silent comedy. In 2025, his humor has matured, often carrying subtle commentary on everyday absurdities. His collaborations with Lamborghini, Netflix, and major tech brands have expanded his influence globally. He now produces immersive mini sketch series using augmented reality and cinematic editing.

Viral Moment: His 2025 “Life Hack Roast” series surpassed 200 million views in under 10 days.

2. Chris Udalla
@chrisudalla | 15M followers
Chris thrives on Gen Z and millennial humor, using high-energy delivery, expressive reactions, and fast cuts to bring relatable situations to life. His skits are frequently remixed, stitched, and used in meme compilations across the internet.

Why He Stands Out: His signature style of reactive comedy has become a meme format across social media.

3. Kaitlin Reagan
@kaitlin.reagan | 8M followers
Kaitlin blends dark humor with emotional depth, creating content that resonates on multiple levels. Her personal storytelling on grief and relationships, interwoven with wit and vulnerability, makes her content both engaging and therapeutic.

Collaborated With: Calm App, BetterHelp, and Bumble.

4. Spencewuah
@spencewuah | 13M+ followers
Known for his expressive rants and comedic characters, Spence has maintained his viral momentum through unapologetic authenticity and quick wit. In 2025, he has transitioned into podcasting and hosts live comedy nights streamed on TikTok Live.

B. Dance & Choreography

5. Charli D’Amelio
@charlidamelio | 145M+ followers
Charli continues to be a global dance icon. In 2025, she’s choreographing for music videos, leading virtual masterclasses, and serving as a judge on a global dance competition in the metaverse. Her brand partnerships are increasingly focused on performance-based storytelling.

Highlight: Collaborated with BTS on a fusion dance trend that became the most recreated TikTok challenge of the year.

6. Bubba (aka @bubbaonbeat)
@bubbaonbeat | 6.5M followers
Bubba blends technical precision with visual storytelling. His choreographies often feature 3D camera work, layered editing, and bold transitions, giving each routine the feel of a short music video.

Brand Love: Collaborations with techwear and energy drink brands capitalize on his high-energy visual style.

7. Sharlize True
@sharlizetrue | 3.8M followers
A storyteller through movement, Sharlize creates emotional narratives using dance. Her series-based content, often revolving around relationships or personal growth, adds a cinematic layer to traditional choreography.

8. Zack Lugo
@zacklugo | 12M followers
Zack’s blend of street style and expressive dance has earned him a dedicated fanbase. His 2025 content focuses on community challenges and global collabs with dancers from Europe, Asia, and South America.

C. Fashion & Beauty

9. Avani Gregg
@avani | 41M followers
From grunge glam to high fashion, Avani’s style evolution has been both authentic and aspirational. She remains one of TikTok’s most influential beauty figures, with collaborations spanning Sephora’s XR campaigns to Vivienne Westwood’s capsule collections.

10. Nava Rose
@thenavarose | 8.9M followers
A stylist and DIY fashion icon, Nava continues to lead the charge in sustainable fashion. Her upcycled outfit transformations and styling tutorials are a staple on “FashionTok.”

11. Sami Rappoport
@samiwithstyle | 2.5M followers
Sami blends Gen Z relatability with editorial aesthetics. Her fashion content often combines storytelling and styling tips, presented in a scroll-stopping format of cinematic B-roll and direct-to-camera style advice.

12. Wisdom Kaye
@wisdm8 | 9.1M followers
Often called “TikTok’s Best-Dressed Man,” Wisdom’s approach to fashion is both artistic and experimental. His 2025 content includes augmented try-ons, editorial transitions, and fashion commentary that bridges streetwear and haute couture.

D. Tech, AI & Productivity

13. @AIGirl2025
@aigirl2025 | 1.2M followers
A trusted voice in tech for Gen Z, AIGirl shares actionable AI tips, workflow automation hacks, and the latest digital tools for creators and entrepreneurs. Her concise, highly-shareable tutorials make complex tools accessible.

Most Saved Video: “5 AI tools to make you 3x smarter at work.”

14. @LifeHackerZane
@lifehackerzane | 850K followers
Zane turns life and productivity hacks into entertaining, visually engaging content. He’s known for his overlay animations, countdown reels, and humorous voiceovers that simplify everything from Excel tricks to browser plugins.

15. @TechWithMila
@techwithmila | 980K followers
Mila’s channel focuses on digital decluttering, software comparisons, and productivity stack reviews. Her soft-spoken tone and minimalist editing style appeal to remote workers and students seeking focus and efficiency.

E. Fitness & Health

16. @JungleJoeFit
@junglejoefit | 3.1M followers
Joe redefines fitness by taking it outdoors. His no-gym, nature-based workouts focus on strength, mobility, and endurance. His content often includes motivational monologues layered with dramatic B-roll.

Trending Hashtag: #BeastModeNoExcuse

17. @HerWellnessDiary
@herwellnessdiary | 2.3M followers
A hub for holistic health and self-care, her content ranges from yoga flows and meditation tips to hormone health and mental wellness check-ins. Her community is predominantly female and highly engaged.

F. Food & Recipes

18. Tabitha Brown
@iamtabithabrown | 6M+ followers
With her soothing voice and compassionate spirit, Tabitha continues to be a beloved figure in food content. Her 2025 videos feature plant-based comfort food, lifestyle reflections, and collaborations with wellness brands.

19. @MidnightMunchChef
@midnightmunchchef | 1.8M followers
His late-night snack experiments, bold flavor combinations, and ASMR sizzling sounds have made him a viral sensation. His signature neon-lit kitchen sets him apart visually.

20. @QuickEatsWithRay
@quickeatswithray | 1.1M followers
Ray specializes in 30-second recipes, fast hacks, and budget cooking. His high-speed editing style and no-nonsense voiceovers resonate with college students and young professionals alike.

G. Education & Edutainment

21. @LawyerBrandon
@lawyerbrandon | 2.1M followers
Brandon simplifies legal concepts with sharp delivery and storytelling. He frequently uses trending formats to explain everything from tenant law to online scams in ways that are practical and easy to understand.

22. @FinanceTee
@financetee | 1.6M followers
Her content is focused on practical money advice for under-30s—covering credit, budgeting, investing, and financial wellness. Her “Money Mondays” series continues to drive strong weekly engagement.

H. Lifestyle & Vlogs

23. Addison Rae
@addisonrae | 89M+ followers
Now a household name, Addison’s TikTok presence blends influencer glamour with relatable lifestyle content. She shares routines, behind-the-scenes shoots, and international travel updates as she expands her acting and beauty brand portfolio.

24. @TravelWithSia
@travelwithsia | 3.4M followers
Sia documents her solo travel experiences with cinematic visuals and grounded storytelling. Her content includes safety tips, hostel tours, and minimalist packing guides that attract a global audience of aspiring solo travelers.

25. @CreateWithTara
@createwithtara | 2M followers
Tara’s vlog-style content captures the aesthetic side of everyday life. From home organization and bullet journaling to coffee runs and apartment decor, her content reflects the aspirational routines of modern digital natives.

Rising TikTok Stars to Watch in 2025

Beyond the mega-influencers with millions of followers, a new wave of creators is rapidly gaining traction on TikTok in 2025. These rising stars may not have the highest numbers yet, but they are consistently pushing boundaries, growing highly engaged communities, and creating content that is fresh, innovative, and often trend-setting.

Here are five breakout creators who are poised to become the next big names in the TikTok ecosystem:

How These Creators Are Changing Marketing

The way brands and audiences interact with content has undergone a fundamental shift—and TikTok creators are at the center of it.

Here’s how they’re rewriting the rules of digital marketing in 2025:

• Influencer-generated content (UGC) now often outperforms traditional branded campaigns in both reach and ROI.

• Short-form storytelling—particularly content that educates, entertains, or emotionally connects—leads to higher conversions.

• TikTok’s built-in commerce tools, such as affiliate links and shoppable videos, are creating seamless purchasing experiences.

• Creators are evolving into entrepreneurs—launching their own product lines, subscription services, apps, and digital tools.

• Brands are shifting from “buying ad space” to co-creating content that feels native, valuable, and shareable.

In 2025, influencer marketing is no longer a marketing vertical—it’s embedded into everything from product design to campaign strategy.

Tips for Partnering with TikTok Influencers in 2025

If you’re a marketer, brand, or startup looking to collaborate with creators on TikTok, here’s what you need to know about working with them in 2025:

• Engagement > Reach: Prioritize creators with high engagement rates (typically 8% or higher) over pure follower count.

• Creative Autonomy: Give creators the space to craft content in their own voice. Audiences can spot inauthentic campaigns instantly.

• Use the Right Tools: Platforms like TikTok Creator Marketplace, Collabary, and Grin provide influencer discovery, audience insights, and campaign analytics.

• Authenticity Wins: Don’t over-produce. TikTok is built on real, relatable content that feels spontaneous and honest.

• Think Beyond TikTok: Many top creators repurpose their content across Instagram Reels, YouTube Shorts, and even LinkedIn for extended reach and cross-platform synergy.

• Consider Micro-Influencers: They often have more loyal niche communities and higher conversion rates.

• Focus on Long-Term Partnerships: A sustained creator-brand relationship often builds more trust and generates better returns than one-off sponsorships.

Final Thoughts

TikTok creators in 2025 are not just viral stars—they are marketers, entrepreneurs, educators, and community builders. From building empires with merch and apps to shaping global consumer trends, they represent the new frontier of influence.

Whether you’re:

• A brand looking to launch with impact,

• A marketer refining your campaign strategies,

• A creator seeking inspiration, or

• A consumer following the next trend—

These influencers are the voices to watch, the minds to learn from, and the leaders shaping the digital landscape of tomorrow.

Frequently Asked Questions

1. Who is the most followed TikTok influencer in 2025?
Khaby Lame continues to lead the platform with over 160 million followers, maintaining his position as TikTok’s most followed and globally recognized creator.

2. How do TikTok influencers earn money in 2025?
TikTok creators generate revenue through brand partnerships, affiliate marketing, live stream gifts, in-app tips, paid subscriptions, merchandise sales, and product placements in shoppable videos.

3. What’s the average engagement rate for a successful TikTok creator in 2025?
Top-performing creators typically maintain engagement rates of 7–10%, although micro-influencers often see even higher numbers due to niche audience loyalty.

4. What content types perform best on TikTok now?
Educational “how-to” clips, emotional storytelling, tech reviews, trend remixes, AI tools, fitness challenges, and creator POV vlogs currently drive the most engagement.

5. Is TikTok still relevant for brands in 2025?
Absolutely. TikTok is a critical channel for product discovery, especially among Gen Z and Gen Alpha. Many brands now launch campaigns exclusively on TikTok due to its virality potential and community reach.

6. What industries benefit the most from TikTok influencer marketing?
Fashion, food & beverage, beauty, tech, wellness, online education, and fintech are among the most successful sectors using TikTok creators to drive growth.

7. How do brands measure success on TikTok?
Key metrics include engagement rate, watch time, shares, click-through rate, and ROI from affiliate sales or website visits. Tools like TikTok Analytics and Creator Marketplace help brands track performance.

8. Are micro and nano influencers worth partnering with?
Yes. In 2025, many brands are shifting their budgets toward micro (10K–100K followers) and nano (under 10K) influencers because of their high authenticity, targeted reach, and loyal followings.

9. Can TikTok still make a creator go viral from zero?
Yes. The TikTok algorithm continues to promote content based on quality and engagement, not follower size, allowing new creators to go viral with just one post.

10. Is it better to sponsor a trend or an individual creator?
It depends on your goals. Sponsoring a creator allows for personalized storytelling, while sponsoring a trend or challenge may lead to wider reach but less brand control.

11. How are creators using AI on TikTok in 2025?
Many influencers now use AI tools for content generation, scripting, subtitles, editing, and voiceovers. AI integration has streamlined content production and introduced new creative formats.

12. What’s the average cost of a TikTok influencer collaboration?
Rates vary widely. A mid-tier creator (100K–500K followers) may charge between $1,000–$5,000 per post, while mega influencers command upwards of $25,000–$100,000, depending on deliverables.