When Is Best Time to Post on Instagram in 2024 (With Weekly Calendar)

Hello, Instagrammers! If you’re wondering when the perfect time is to share your stunning selfies, drool-worthy food pics, or those adorable pet snaps, you’ve landed at the right place. Let’s dive into the world of Instagram posting and figure out the best time to post on Instagram, and hit that ‘Share’ button in 2024.

Why Timing Matters While Posting in Instagram

Before we jump into the specifics, let’s talk about why timing is so crucial. Imagine this: you’ve just taken the most amazing photo, edited it to perfection, and crafted a witty caption. You post it and… crickets. No likes, no comments, no love. Heartbreaking, right? That’s where timing swoops in to save the day. Posting at the right time on your social media platforms can skyrocket your engagement and ensure your content gets the attention it deserves.

Understanding Instagram’s Algorithm

Instagram’s algorithm is like that friend who’s a bit unpredictable. It decides what posts show up on users’ feeds based on various factors such as engagement, relevancy, and timeliness. The more people interact with your post shortly after you publish it, the more likely it is to appear on others’ feeds. So, posting when your followers are most active is key!

The algorithm prioritizes content based on:

• Engagement: Likes, comments, shares, and saves.
• Relevancy: How relevant the content is to the user’s interests.
• Timeliness: Newer posts are more likely to be shown.

By understanding these factors, you can better strategize your posting schedule to maximize visibility and engagement.

Is There a Best Time to Post on Instagram?

Absolutely! While Instagram usage patterns can vary based on your specific audience, there are general times that tend to work well for most users. Posting when your audience is most active can significantly boost your engagement rates.

However, the “best time” can differ depending on your niche, the geographical location of your audience, and even the type of content you share.

The Best Times to Post on Instagram

Alright, let’s get to the good stuff. According to various studies and expert insights, the best times to post on Instagram are:

• Monday: 11 AM – 1 PM
• Tuesday: 10 AM – 2 PM
• Wednesday: 11 AM
• Thursday: 12 PM – 1 PM
• Friday: 10 AM – 12 PM
• Saturday: 11 AM
• Sunday: 10 AM – 2 PM

But hold your horses! These times are just general guidelines. The best time for you might be different based on your audience, location, and the type of content you post. For a more tailored approach, you should analyze your specific Instagram Insights.

Weekly Calendar for Optimal Posting Times

Here’s a detailed breakdown of the best times to post each day of the week:

Day	Best Times to Post
Monday	7 AM – 9 AM, 11 AM – 1 PM, 7 PM – 9 PM
Tuesday	8 AM – 10 AM, 12 PM – 2 PM, 8 PM – 10 PM
Wednesday	9 AM – 11 AM, 2 PM – 4 PM, 7 PM – 9 PM
Thursday	8 AM – 10 AM, 12 PM – 1 PM, 9 PM – 11 PM
Friday	7 AM – 9 AM, 12 PM – 2 PM, 5 PM – 7 PM
Saturday	9 AM – 11 AM, 2 PM – 4 PM, 7 PM – 9 PM
Sunday	10 AM – 12 PM, 2 PM – 4 PM, 7 PM – 9 PM

Best Time to Post on Instagram on Monday

Monday: Kicking off the week with a bang can set the tone for your Instagram engagement. People are usually easing into their work week, checking social media during breaks. The optimal times to post are:

• Morning: 7 AM – 9 AM (before work starts)
• Mid-Morning: 11 AM – 1 PM (during lunch breaks)
• Evening: 7 PM – 9 PM (after work)

Best Time to Post on Instagram on Tuesday

Tuesday: By now, people are more settled into their week. Engagement tends to be high as users look for distractions. Ideal posting times include:

• Morning: 8 AM – 10 AM
• Afternoon: 12 PM – 2 PM
• Evening: 8 PM – 10 PM

Best Time to Post on Instagram on Wednesday

Wednesday: Midweek, known as “Hump Day,” can be a prime time for engagement as people seek a midweek break. The best times to post are:

• Morning: 9 AM – 11 AM
• Afternoon: 2 PM – 4 PM
• Evening: 7 PM – 9 PM

Best Time to Post on Instagram on Thursday

Thursday: Approaching the weekend, engagement levels can spike. Thursday is often cited as one of the best days to post. The recommended times are:

• Morning: 8 AM – 10 AM
• Afternoon: 12 PM – 1 PM
• Evening: 9 PM – 11 PM

Best Time to Post on Instagram on Friday

Friday: As the week winds down, people are in a relaxed, anticipatory mood for the weekend. Posting at these times can capture that vibe:

• Morning: 7 AM – 9 AM
• Afternoon: 12 PM – 2 PM
• Evening: 5 PM – 7 PM (as people start their weekend)

Best Time to Post on Instagram on Saturday

Saturday: Weekends are generally great for lifestyle and leisure content. People have more free time to engage with your posts. The best times to post are:

• Morning: 9 AM – 11 AM
• Afternoon: 2 PM – 4 PM
• Evening: 7 PM – 9 PM

Best Time to Post on Instagram on Sunday

Sunday: A day of rest and reflection, with people often winding down and preparing for the week ahead. Optimal posting times include:

• Morning: 10 AM – 12 PM
• Afternoon: 2 PM – 4 PM
• Evening: 7 PM – 9 PM

What Is the Best Day of the Week to Post on Instagram?

From the data gathered, Wednesday and Thursday are generally the best days to post on Instagram. Mid-week posts often see higher engagement as people look for a midweek distraction. However, don’t underestimate the power of weekends. Saturdays and Sundays are also strong contenders, especially for lifestyle, leisure, and family-related content.

What Is the Best Time to Post Reels on Instagram?

Instagram Reels have become incredibly popular, offering a fun and engaging way to share content. The best times to post Reels are:

• Weekdays: 12 PM – 3 PM
• Weekends: 9 AM – 11 AM

Reels posted during these times are more likely to be seen as users often browse during their lunch breaks or weekend mornings. The key to successful Reels is to make them captivating within the first few seconds to grab viewers’ attention and keep them watching.

The Best Type of Content on Instagram

Engaging content is key to success on Instagram. Here are some types of content that perform well:

• High-quality photos: Crisp, clear, and visually appealing images. Think bright colors, good lighting, and interesting subjects.
• Reels: Short, engaging, and entertaining videos that can go viral quickly.
• Stories: Behind-the-scenes looks, polls, Q&A sessions, and daily updates. Stories are great for maintaining a connection with your audience.
• Carousel posts: Multiple images or videos in a single post to increase engagement. These posts are perfect for storytelling and sharing more detailed content.
• User-generated content: Showcasing content created by your followers. This not only provides social proof but also encourages community engagement.
• IGTV and Live: Longer videos that allow for deeper dives into topics, interviews, and live interactions.

How to Find the Best Time to Post on Instagram for You

While the above times are a great starting point, using analytics tools can pinpoint the perfect times for your specific audience. Here are some handy tools:

• Instagram Insights: This built-in feature shows when your followers are most active. To access it, go to your profile, tap the three lines in the top right, select “Insights,” and then “Audience.”
• Hootsuite: Offers detailed analytics and scheduling features. Hootsuite’s “Best Time to Publish” tool can suggest optimal posting times based on your past performance.
• Later: Helps schedule posts and provides best time recommendations. Later analyzes your engagement data to suggest the best times to post.
• Sprout Social: Comprehensive social media management with optimal time suggestions. Sprout Social’s ViralPost feature automatically schedules posts at times when your audience is most engaged.

Testing and Adjusting

Remember, what works for one account might not work for another. It’s essential to test different times and analyze the results. Try posting at various times and keep track of the engagement. Over a few weeks, you’ll start to see patterns and can adjust your posting schedule accordingly.

1. Start with General Best Times: Use the times mentioned above as your starting point.
2. Experiment: Post at different times to see when you get the most engagement.
3. Analyze Results: Use Instagram Insights and other analytics tools to track performance.
4. Adjust Accordingly: Refine your posting schedule based on your findings.

Your Checklist for High-Performing Instagram Posts

1. Know Your Audience: Understand their habits and preferences. Use Instagram Insights to get demographic and activity information about your followers.
2. High-Quality Content: Ensure your photos and videos are top-notch. Use good lighting, clear images, and edit your content to make it visually appealing.
3. Engaging Captions: Write captions that encourage interaction. Ask questions, use emojis, and add a call-to-action.
4. Use Hashtags Wisely: Use relevant and trending hashtags. Mix popular hashtags with niche ones to reach a broader audience.
5. Post at Optimal Times: Use the insights from this article to find your best times.
6. Monitor Analytics: Regularly check your Instagram Insights. Pay attention to what type of content performs best and at what times.
7. Adjust and Adapt: Be flexible and willing to change your strategy based on performance. Social media trends change, and so should your strategy.

Frequently Asked Questions

Q1: Should I post every day on my Instagram?

• Posting consistently is important, but quality over quantity is key. Aim for regular, high-quality posts rather than daily low-effort ones. If daily posting is manageable and maintains high quality, go for it!

Q2: Does the location of my audience matter?

• Absolutely. If your audience is in a different time zone, adjust your posting times to match their active hours. Use Instagram Insights to understand where your followers are located.

Q3: Are weekends better for Instagram posting?

• Weekends can be great for lifestyle and leisure content, but test to see what works best for your audience. Some niches may find higher engagement on weekends when people have more free time.

Q4: Should I post on Instagram at the same time every day?

• Consistency helps, but varying your times slightly can help you reach different segments of your audience. For example, if you have followers in different time zones, varying your post times can ensure everyone gets a chance to see your content.

Q5: Can I schedule posts in advance?

• Yes! Tools like Later, Hootsuite, and Sprout Social allow you to schedule posts in advance. This can help you maintain consistency and post during peak times without having to be online.

Conclusion

Finding the best time to post on Instagram in 2024 is all about understanding your audience and experimenting with different times.

Use this guide as a starting point, leverage analytics tools, and keep tweaking your strategy. Remember, Instagram is a dynamic platform, and staying flexible will help you stay ahead.

Happy posting, Instagrammers!