Rankex Digital Marketing Agency

30+ Most Popular Social Media Sites & Platforms

  • Last Updated On January 19, 2025
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Most Popular Social Media Platforms - Cover Image

Are you ready to take your brand’s social media game to the next level in 2025? With so many platforms to choose from, it can feel like diving into an ocean of options. Fear not! We’ve got the ultimate guide to help you navigate the social media seas.

Whether you’re a seasoned pro or just starting, this list of 30+ top social media platforms/sites will ensure your brand shines bright. Grab a cup of coffee, sit back, and let’s dive into the world of social media!

Table of Contents

What Are the Most Used Social Media Platforms?

Mostly Used Social Media Platforms / Social Media Sites

When it comes to social media, Facebook remains the king. With over 2 billion daily users, it offers an unparalleled reach and a multitude of tools to connect with your audience. However, other platforms like Instagram, TikTok, and LinkedIn also boast impressive user bases and unique features that cater to different marketing needs. Let’s dive into the details.

List of Popular Social Media Platforms in 2025

Ranking Social Media Platform MAUs (in millions)
1 Facebook 2896
2 YouTube 2291
3 WhatsApp 2200
4 Instagram 1500
5 TikTok 1000
6 Snapchat 557
7 Reddit 430
8 Pinterest 445
9 Twitter (X) 436
10 LinkedIn 930
11 WeChat 1200
12 QQ 617
13 Telegram 700
14 Tumblr 493
15 Sina Weibo 573
16 Quora 300
17 Viber 260
18 LINE 217
19 Medium 100
20 Clubhouse 10
21 Signal 40
22 Discord 300
23 Twitch 140
24 Yelp 178
25 Nextdoor 27
26 Myspace 15
27 Flickr 60
28 Foursquare 50
29 Meetup 42
30 Tagged 80

The Most Popular Social Media Sites And Platforms in 2025

1. Facebook

Facebook Logo

Each day, over 2 billion users visit Facebook. There are also more than 7 million active advertisers on the platform. Your business is likely missing out if you don’t consider this huge customer base. Get started by signing up for Facebook Business Manager.

Also, read: When is the Best Time to Post on Facebook in 2025 (With Weekly Calendar)

Tips for Optimizing Your Facebook Page:

  • Claim your page’s URL: When your page is created, it will get a randomly generated URL (like facebook.com/pages/yourbusiness/1838227)—visit this page to create a “vanity” URL (like facebook.com/YourBusinessName).
  • Optimize your “about” section: When editing your business page, include a description of your business, a link to your site, your hours, your phone number, etc.
  • Include an eye-catching cover photo: Upload an 820 x 312 pixel cover photo that best represents your business to appear at the top of your page.
  • Add a CTA (call to action): You can add a CTA (such as “Sign Up” or “Shop Now”) that will appear on the bottom right of your cover photo.

2. YouTube

YouTube Logo

YouTube is a video-sharing social media platform with over 2.29 billion MAUs. It’s a powerful tool for brands looking to engage with audiences through visual content. From tutorials to product reviews, YouTube offers endless opportunities for brand promotion.

Tips for Optimizing Your YouTube Channel:

  • Create engaging thumbnails: Thumbnails are the first thing users see. Make them attractive and relevant.
  • Optimize video titles and descriptions: Use keywords in your titles and descriptions to improve searchability.
  • Use playlists: Organize your content into playlists to keep viewers engaged.
  • Encourage subscriptions: Ask viewers to subscribe to your channel at the end of your videos.

3. WhatsApp

WhatsApp Logo

With 2.2 billion MAUs, WhatsApp is a messaging app that allows businesses to connect with customers directly. It’s perfect for providing customer support, sending updates, and promoting products.

Tips for Using WhatsApp for Business:

  • Create a business profile: Include your name, logo, and contact information.
  • Use automated messages: Set up automated greetings and away messages.
  • Leverage WhatsApp Web: Manage your conversations from your computer.
  • Promote your WhatsApp number: Share your WhatsApp number on your website and social media channels.

4. Instagram

Instagram Logo

Instagram has 1.5 billion MAUs and is a visually-driven platform perfect for brands focusing on aesthetics. It’s ideal for fashion, beauty, and lifestyle brands.

Also, read: When Is Best Time to Post on Instagram in 2025 (With Weekly Calendar)

Tips for Optimizing Your Instagram Profile:

  • Switch to a business profile: Access analytics and advertising options.
  • Use high-quality images: Post visually appealing content to attract followers.
  • Leverage Instagram Stories and Reels: Share behind-the-scenes content and short videos.
  • Use relevant hashtags: Increase your reach by using popular hashtags.

5. TikTok

Tik Tok Logo

  • Website: https://www.tiktok.com/
  • Company: ByteDance
  • Country: China
  • Year Launched: 2016

With 1 billion MAUs, TikTok is a short-form video platform that’s taken the world by storm. It’s especially popular among younger audiences.

Tips for Succeeding on TikTok:

  • Follow trends: Create content that aligns with current trends.
  • Use music: Incorporate popular music tracks into your videos.
  • Engage with users: Respond to comments and collaborate with other TikTokers.
  • Post regularly: Maintain a consistent posting schedule.

6. Snapchat

Snapchat Logo

Snapchat has 557 million MAUs and is known for its ephemeral content. It’s great for brands targeting younger demographics.

Tips for Using Snapchat for Business:

  • Create engaging snaps: Use filters, lenses, and stickers.
  • Post frequently: Keep your audience engaged with regular updates.
  • Use Snapchat Ads: Promote your brand through Snap Ads, Filters, and Lenses.
  • Leverage Snap Map: Show your location and attract local customers.

7. Reddit

Reddit Logo

Reddit, with 430 million MAUs, is a network of communities based on people’s interests. It’s a great platform for engaging in discussions and getting feedback.

Tips for Marketing on Reddit:

  • Participate in relevant subreddits: Engage with communities that align with your brand.
  • Avoid overt advertising: Focus on providing value and participating in discussions.
  • Use Reddit Ads: Target specific subreddits with promoted posts.
  • Monitor brand mentions: Use tools to track discussions about your brand.

8. Pinterest

Pinterest Logo

Pinterest has 445 million MAUs and is a visual discovery engine. It’s ideal for brands in the DIY, fashion, and food industries.

Tips for Using Pinterest for Business:

  • Create high-quality pins: Use attractive images and descriptive text.
  • Organize boards: Create themed boards to categorize your pins.
  • Use Pinterest Analytics: Track your performance and optimize your strategy.
  • Promote pins: Use Pinterest Ads to increase visibility.

9. Twitter (X)

Twitter_X Logo

Twitter has 436 million MAUs and is a microblogging platform known for real-time updates and engagement. It’s a powerful tool for customer service, brand awareness, and trending topics.

Tips for Optimizing Your Twitter Profile:

  • Create a compelling bio: Use keywords and hashtags related to your business.
  • Use a branded profile picture and header: Ensure your visuals are consistent with your brand identity.
  • Tweet regularly: Maintain a consistent posting schedule to stay relevant.
  • Engage with followers: Respond to mentions, retweets, and direct messages promptly.

10. LinkedIn

LinkedIn Logo

LinkedIn, with 930 million MAUs, is a professional networking platform ideal for B2B marketing. It’s perfect for establishing thought leadership and connecting with industry professionals.

Tips for Enhancing Your LinkedIn Presence:

  • Optimize your company page: Include a detailed description, logo, and cover image.
  • Share industry news and insights: Post regularly about relevant topics to showcase your expertise.
  • Engage with your network: Comment on and share posts from your connections.
  • Use LinkedIn Ads: Target professionals with Sponsored Content and InMail.

Also read: Top 30+ ITI Courses After 12th for Boys and Girls in India

11. WeChat

WeChat Logo

WeChat has 1.2 billion MAUs and is a multi-purpose social media platform that includes messaging, social media, and mobile payments. It’s a key platform for brands targeting the Chinese market.

Tips for Using WeChat for Business:

  • Create an official account: This allows you to publish articles and engage with followers.
  • Use WeChat Pay: Offer mobile payment options to facilitate transactions.
  • Engage with mini-programs: Develop mini-programs to provide additional services.
  • Leverage WeChat Moments: Share updates and promotions in the Moments feed.

12. QQ

QQ Logo

  • Website: https://www.qq.com/
  • Company: Tencent
  • Country: China
  • Year Launched: 1999

QQ has 617 million MAUs and is a messaging social media platform popular in China. It offers various services, including instant messaging, games, and music.

Tips for Marketing on QQ:

  • Create a QQ group: Engage with your audience through group chats.
  • Share multimedia content: Use images, videos, and music to attract users.
  • Participate in QQ communities: Join relevant communities to promote your brand.
  • Use QQ advertising: Leverage banner ads and sponsored messages.

13. Telegram

Telegram Logo

  • Website: https://www.telegram.org/
  • Company: Telegram FZ-LLC
  • Country: Russia
  • Year Launched: 2013

Telegram, with 700 million MAUs, is a messaging app known for its security features and large group capabilities. It’s suitable for brands that prioritize privacy and direct communication.

Tips for Using Telegram for Business:

  • Create a channel: Share updates and news with your followers.
  • Use bots: Develop bots to automate customer service and engagement.
  • Host group chats: Foster community discussions and support.
  • Promote your channel: Share your channel link on your website and other social media platforms.

14. Tumblr

Tumblr Logo

Tumblr has 493 million MAUs and is a microblogging social media platform known for its creative and artistic communities. It’s ideal for brands with visually appealing content and a creative flair.

Tips for Optimizing Your Tumblr Blog:

  • Choose a unique theme: Select a theme that reflects your brand’s personality.
  • Post diverse content: Use text, photos, videos, and GIFs to keep your audience engaged.
  • Tag your posts: Use relevant tags to increase discoverability.
  • Engage with the community: Reblog and comment on other users’ posts.

Also read, 15 Best Email Marketing Platforms in 2025

15. Sina Weibo

Sina Weibo Logo

  • Website: https://www.weibo.com/
  • Company: Sina Corporation
  • Country: China
  • Year Launched: 2009

Sina Weibo has 573 million MAUs and is a microblogging social media platform popular in China. It combines elements of Twitter and Facebook, making it a powerful tool for brand communication.

Tips for Marketing on Sina Weibo:

  • Create engaging content: Share a mix of text, images, and videos.
  • Use hashtags: Enhance visibility by using popular and relevant hashtags.
  • Engage with followers: Respond to comments and messages promptly.
  • Leverage Weibo Ads: Use display ads and promoted posts to reach a larger audience.

16. Quora

Quora Logo

Quora, with 300 million MAUs, is a Q&A social media platform where users seek answers from experts. It’s great for establishing authority and driving traffic to your site.

Tips for Using Quora for Business:

  • Create a compelling profile: Highlight your expertise and credentials.
  • Answer relevant questions: Provide detailed, helpful answers to questions related to your industry.
  • Use Quora Ads: Promote your answers and content with targeted ads.
  • Monitor topics: Follow relevant topics to stay updated on industry discussions.

17. Viber

Viber Logo

Viber has 260 million MAUs and is a messaging app that offers free calls, messages, and multimedia sharing. It’s useful for direct communication and customer support.

Tips for Using Viber for Business:

  • Create a public account: Engage with your audience and share updates.
  • Use Viber Communities: Foster community discussions and support.
  • Offer customer service: Use Viber to provide quick and efficient customer support.
  • Promote your Viber presence: Share your Viber link on your website and other social media platforms.

18. LINE

LINE Logo

  • Website: https://line.me/
  • Company: Line Corporation
  • Country: Japan
  • Year Launched: 2011

LINE has 217 million MAUs and is a messaging app popular in Japan and other Asian countries. It offers messaging, voice calls, and multimedia sharing.

Tips for Using LINE for Business:

  • Create an official account: Share updates and engage with followers.
  • Use LINE Ads: Promote your brand through display ads and sponsored messages.
  • Leverage LINE stickers: Create branded stickers to increase visibility.
  • Offer LINE Pay: Provide mobile payment options for your customers.

19. Medium

Medium Logo

  • Website: https://medium.com/
  • Company: A Medium Corporation
  • Country: United States
  • Year Launched: 2012

Medium has 100 million MAUs and is a blogging platform known for its high-quality content and engaged readership. It’s ideal for sharing long-form content and thought leadership.

Tips for Publishing on Medium:

  • Write high-quality articles: Focus on providing value and insights to your readers.
  • Use images and formatting: Enhance readability with visuals and proper formatting.
  • Engage with readers: Respond to comments and engage with your audience.
  • Join Medium Partner Program: Earn money based on the engagement your stories receive.

20. Clubhouse

  • Website: https://www.joinclubhouse.com/
  • Company: Alpha Exploration Co.
  • Country: United States
  • Year Launched: 2020

Clubhouse, with 10 million MAUs, is an audio-based social networking app. It’s perfect for hosting live discussions, panels, and networking events.

Tips for Succeeding on Clubhouse:

  • Join relevant rooms: Participate in discussions that align with your interests.
  • Host your own rooms: Share your expertise and engage with listeners.
  • Collaborate with others: Partner with influencers and experts to co-host rooms.
  • Promote your events: Use social media and email to invite followers to your Clubhouse events.

21. Signal

  • Website: https://www.signal.org/
  • Company: Signal Foundation
  • Country: United States
  • Year Launched: 2014

Signal has 40 million MAUs and is a messaging app focused on privacy and security. It’s ideal for brands that prioritize encrypted communication.

Tips for Using Signal for Business:

  • Create a business profile: Include your contact information and logo.
  • Use encrypted messaging: Communicate securely with customers and partners.
  • Promote your Signal presence: Share your Signal number on your website and other social media platforms.
  • Engage with your audience: Respond to messages and provide customer support.

22. Discord

Discord Logo

Discord, with 300 million MAUs, is a chat app popular among gamers and communities. It’s useful for building communities and fostering engagement.

Tips for Using Discord for Business:

  • Create a server: Set up a server for your community or brand.
  • Organize channels: Create channels for different topics and discussions.
  • Host events: Use voice and video channels to host events and webinars.
  • Engage with your community: Participate in discussions and provide support.

23. Twitch

Twitch Logo

Twitch has 140 million MAUs and is a live-streaming platform popular among gamers. It’s ideal for brands that want to reach a young, engaged audience.

Tips for Using Twitch for Business:

  • Create a channel: Stream content related to your brand or industry.
  • Engage with viewers: Interact with your audience through chat and live reactions.
  • Collaborate with influencers: Partner with popular streamers to reach a larger audience.
  • Use Twitch Ads: Promote your brand with display and video ads.

24. Yelp

Yelp Logo

Yelp has 178 million MAUs and is a review platform for local businesses. It’s essential for brands that rely on customer reviews and local SEO.

Tips for Optimizing Your Yelp Presence:

  • Claim your business page: Ensure your information is accurate and up-to-date.
  • Encourage reviews: Ask satisfied customers to leave positive reviews.
  • Respond to reviews: Engage with reviewers, both positive and negative.
  • Use Yelp Ads: Promote your business with targeted ads.

25. Nextdoor

  • Website: https://www.nextdoor.com/
  • Company: Nextdoor Inc.
  • Country: United States
  • Year Launched: 2011

Nextdoor, with 27 million MAUs, is a social networking app for neighbourhoods. It’s great for local businesses and community engagement.

Tips for Using Nextdoor for Business:

  • Create a business page: Share updates and promotions with your local community.
  • Engage with neighbours: Participate in local discussions and offer support.
  • Promote local events: Use Nextdoor to advertise events and special offers.
  • Encourage recommendations: Ask satisfied customers to recommend your business.

26. Myspace

MySpace Logo

  • Website: https://www.myspace.com/
  • Company: Time Inc.
  • Country: United States
  • Year Launched: 2003

Myspace, with 15 million MAUs, is a social networking platform that focuses on music and entertainment. It’s ideal for artists and brands in the entertainment industry.

Tips for Using Myspace for Business:

  • Create an artist or brand page: Share your music or entertainment content.
  • Engage with fans: Respond to comments and messages.
  • Promote your events: Use Myspace to advertise concerts and events.
  • Collaborate with other artists: Partner with musicians and entertainers to reach a larger audience.

27. Flickr

Flickr Logo

Flickr is a photo-sharing platform with 60 million MAUs. It’s perfect for brands with visually appealing content.

Tips for Using Flickr for Business:

  • Create a professional profile: Share high-quality photos and videos.
  • Organize your photos: Use albums and tags to categorize your content.
  • Engage with the community: Comment on and share other users’ photos.
  • Use Flickr Groups: Join and participate in groups related to your industry.

28. Foursquare

Foursquare, with 50 million MAUs, is a local search-and-discovery app. It’s useful for businesses looking to attract local customers.

Tips for Using Foursquare for Business:

  • Claim your business listing: Ensure your information is accurate and up-to-date.
  • Encourage check-ins: Offer incentives for customers to check in at your location.
  • Monitor reviews: Engage with customers by responding to their reviews.
  • Use Foursquare Ads: Promote your business with targeted ads.

29. Meetup

Meetup Logo

  • Website: https://www.meetup.com/
  • Company: WeWork
  • Country: United States
  • Year Launched: 2002

Meetup has 42 million MAUs and is a social media platform for organizing and attending events. It’s ideal for brands that want to build communities and host events.

Tips for Using Meetup for Business:

  • Create a group: Organize events related to your industry.
  • Host regular events: Keep your audience engaged with consistent meetups.
  • Promote your events: Use social media and email to invite people to your meetups.
  • Engage with attendees: Follow up with participants and encourage feedback.

30. Tagged

  • Website: https://www.tagged.com/
  • Company: The Meet Group
  • Country: United States
  • Year Launched: 2004

Tagged has 80 million MAUs and is a social discovery site for meeting new people. It’s great for brands that want to engage with a diverse audience.

Tips for Using Tagged for Business:

  • Create an engaging profile: Share information about your brand and what you offer.
  • Engage with users: Participate in discussions and respond to messages.
  • Promote your content: Share updates, promotions, and events.
  • Use Tagged Ads: Reach a larger audience with targeted ads.

Conclusion

In 2025, social media platforms continue to be a dominant force in our online interactions, from connecting with friends and family to growing businesses and expanding personal networks. The list of popular social media sites and platforms has evolved significantly over the years, introducing new ways for users to engage with content, share experiences, and express themselves. Whether you’re looking for entertainment, networking opportunities, or ways to keep up with trends, there’s a platform for nearly every type of user.

The most popular platforms today offer a variety of features that cater to different needs. For businesses, they present opportunities for digital marketing, brand awareness, and customer engagement. For individuals, these platforms offer avenues for personal expression, entertainment, education, and even activism.

As the digital world continues to evolve, so too will the features, policies, and uses of these social media platforms. The key to success in navigating this space is staying informed, being adaptable, and using these tools responsibly and thoughtfully.

Frequently Asked Questions

What is the most popular social media platform in 2025?

The most popular social media platform in 2025 may vary by region and user demographics, but platforms like Facebook, Instagram, TikTok, and YouTube continue to dominate in terms of active users.

How do I choose the best social media platform for my business?

Consider your target audience, the type of content you want to share, and the platform’s engagement features. For visual brands, Instagram or Pinterest might be ideal, while LinkedIn is best for B2B businesses.

Is TikTok still growing in popularity?

Yes, TikTok remains one of the fastest-growing social media platforms in 2025, particularly among younger demographics, with its short-form video content continuing to attract millions of new users.

Which social media platform is best for personal branding?

LinkedIn is widely regarded as the best platform for professional personal branding, while Instagram and Twitter can also be powerful tools for building a personal brand in a variety of industries.

Are there any social media platforms specifically for creators?

Yes, platforms like YouTube, TikTok, and Instagram provide great spaces for creators, but newer platforms like Clubhouse and Patreon offer unique ways for creators to engage with their audiences and monetize their content.

What social media platform is best for networking?

LinkedIn remains the top platform for professional networking, while Twitter and Facebook groups can also serve as great networking spaces depending on your field.

Which social media platform has the highest engagement rates?

TikTok and Instagram typically have some of the highest engagement rates, especially for younger audiences, thanks to their interactive features and algorithm-driven content.

How do I secure my social media accounts?

To enhance security, use two-factor authentication, create strong passwords, avoid sharing personal information publicly, and stay updated on each platform’s security policies.

Can businesses advertise on social media platforms?

Yes, all major social media platforms like Facebook, Instagram, TikTok, and LinkedIn offer advertising solutions with advanced targeting options for businesses to reach specific demographics.

Which social media platforms are best for video content?

YouTube, TikTok, Instagram (Reels), and Facebook are all excellent choices for video content, with YouTube being the go-to for long-form content and TikTok for short, viral videos.

What are the benefits of using social media for marketing?

Social media marketing offers wide-reaching visibility, targeting specific audiences, increased brand awareness, real-time engagement with customers, and cost-effective advertising options.

How can I grow my social media following in 2025?

Focus on creating high-quality, engaging content, post consistently, collaborate with other creators or influencers, use relevant hashtags, and engage with your audience to grow your following.

Are there any new social media platforms gaining popularity?

Yes, new platforms such as BeReal and Mastodon are gaining attention, offering unique approaches to social media with a focus on authenticity and decentralization.

Can I use multiple social media platforms for personal use?

Absolutely! Many people use a combination of social media platforms for different purposes, such as Facebook for family and friends, LinkedIn for professional networking, and Instagram for lifestyle content.

How can I protect my privacy on social media?

Review privacy settings regularly, avoid oversharing personal information, use strong passwords, and be cautious when connecting with unfamiliar people. Also, stay updated on each platform’s privacy policies and data protection practices.

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