You won’t believe how much attention the no-code movement has got. At one point, a lot of people (including me) were thinking of shifting to no-code for no reason at all.
Well, of course, there is a reason.
If you could create applications and automate workflows without learning a single line of code, would you not want to?
No technical skills, nothing!
I would call this a major shift in how we think and go about development, opening a new opportunity window for a whole lot of people, especially in SaaS and other similar businesses.
Let me drift off the topic for a moment. Are you able to be on the top of the market? Especially with this no-code thing going about? Competition, my friend is everything today. And to beat all, you must have a killer marketing strategy. Let’s dive into the SaaS marketing strategies for your real success.
Table of Contents
Top 7 SaaS Marketing Strategies for Your Success
Targeted Content Marketing
Anything I say about content marketing, I would not be overselling. You can educate the user, ask them to buy your product, persuade them in the best way possible, and address their pain points on the way.
Content = Value
Sell them the value of your no-code SaaS solution. And I tell you, SaaS content marketing isn’t just limited to blog posts and articles where you tell users about your product. You can use content marketing the right way, and make witty and educational copies for LinkedIn and Google Ads to make the user see how valuable your product is.
Example: Webflow
You know about web-flow, don’t you? It is a platform to help you develop no-code websites, and honestly one of the best content marketing mediums. You ask how?
Make a website without code, add a lot of valuable content to it and there you go! All set! You can even find tutorials to get started, case studies blog templates, and a lot more!
Once you put your product out there with the right copy, design, and UX, you can explain to users what your product is and what it can do—webflow targets web designers and developers, who want to streamline their workflow.
Create blog posts, eBooks, and video tutorials that show how to utilize your no-code solution effectively.
Share the success story and case study that shows how businesses have benefited from using your product.
You can never go wrong with social proof. To something for this writer.
Make two websites. One with case studies, client testimonials, interviews, and reviews from multiple sites, and the other with an introduction to your product and what you do, and nothing else.
After a while, you will realize how much social proof matters. With a case study in your hand, you can tell people what results you could bring for them and they will believe you.
Example: Airtable
This platform is a no-code database and project management tool. And their marketing strategy includes a great deal of social proof. You could find clients like Netflix and Shopify on their website, talking about how Airtable helped them streamline their everyday operations.
This gives customers the confidence that they can trust Airtable as well because big, well-known companies did and got results.
Strategy
Do you know what you can do? Gather a bunch of your clients that worked for you and ask them about your service. What did they like, and what results did you get for them? You can get written or video testimonials that you can post on your website or social media channels.
Make sure to highlight how your no-code solution or SaaS helped them achieve the best results.
Community Building
“The power of community….”
Have you heard this statement?
It is so right! The power of a community is unmatched. A community that’s active and conversing about your no-code could build an engagement and more potential customers than you could have ever imagined.
Building spaces where users can share ideas, and collaborate, even share their reviews and suggestions about the ins and outs of your SaaS, you are getting real insights, and a way to share updates and features of your product.
Example: Bubble
Let’s talk about Bubble, a no-code web application that has built a strong community from the time it started. How? They created forums and user groups to get users to start talking about Bubble.
In the Bubble community, users can ask questions, share projects, and dive into each other’s ideas. Pretty cool, right? The feeling that a community can give adds to engagement and encourages them to be the advocates of your platform.
Free Trials and Freemium Models
Do you know who likes free stuff? Everyone!
One of the best ways to bet your audience and potential clients started is by giving out free trials or launching a limited-time freemium model. You are giving a chance for your future clients to explore the product before they buy it.
After they try out your product, the experience would help them value your solution without a monetary component.
And since they will love your product (I know they will!), they can move forward by buying a subscription or a premium model to explore further.
Example: Zapier
This platform is a no-code automation tool that a lot of marketers and businesses use for a variety of tasks. They offer a freemium model to first-time customers.
The freemium model can automate tasks between different applications along with some features from the total bag. This model is available only for a limited time, after which the user has to buy one of the premium plans.
Because of this reason, Zapier has been able to build a user base that’s beyond incredible, helping customers to switch from trials to full-time models eventually.
Strategy:
Here’s what you can do:
- Give a free trial or freemium version to customers to try out your product with limited features or a limited time period (or both)
- Help the users get onboard and prompt them to buy the premium model every once in a while
- When the freemium model is about to end for a particular customer, send them a warning message and help them start the premium subscription if they want
Influencer Marketing
If I can use the Gen-Z term here, influencer marketing is really in! If you see a famous influencer or a known personality recommend a product they like or use, you would want to give it a try, right?
That’s exactly what influencer marketing is, explained in super simple terms.
Example: Notion
One of the best tools I have personally used is Notion. And you probably and definitely know what this tool is, indicating how much personality it has gained over the years.
Influencer marketing played a major role here. Notion collaborated with a bunch of popular YouTube influencers and content creators to showcase their product and bring it in front of their audience.
These influencers also made tutorials for users to watch on how things on Notion work.
Strategy:
What you can do when starting out with your marketing strategy is hire some influencers that align with your niche and can add to your brand value. (Maybe someone in the field of no-code development or a tech influencer) and have them market your product.
Collaborate with them, talk to them about your brand, explain the features, have a discussion about the channels they can market to and your strategy, and get going!
Optimize for SEO
If you want to improve the organic traffic on your website, SEO works like magic. (if you know how to do it right.)
If you what keywords to use, how to write quality content that people want and will make your rank, and how to use linkable assets, with the Google ranking algorithm, understand that you are on to something.
You can attract just the right customers who actively want what you provide (no-code SaaS solutions or anything else for that matter).
Example: Glide
Glide is a no-code app builder. They have used SEO the right way to climb their way to the top. If you look through
their blogs, you will find everything optimized with the right keywords about no-code app development, helping them go up on Google search results. The organic traffic on their website due to the same is insane!
Strategy
Conduct keyword research or hire an SEO agency to look for relevant keywords and strategies you can implement for your target audience.
Also, optimize the content on your website, the blogs, articles, copy, case studies, and anything and everything to get the right search visibility.
Data-Driven Decision Making
Data speaks volumes.
Data can also tell you things no assumption or strategy testing could.
If you record everything you do and go through the data later,you will understand what your users like, what they don’t, what you did right when you started marketing your SaaS, and what you can do to improve.
Data helps you adjust your marketing strategy the right way, with all the required metrics to get you to your decision.
You can either record your marketing initiatives yourself or hire one of the top saas marketing agencies for marketing and data analysis.
Example: Airtable
I have talked once about Airtable, haven’t I? They have been successfully using data analytics to track user engagement and adoption of features. From data, they (and a lot of other successful SaaS companies) can find what’s going popular and what features the users like and dislike. This approach helps them develop and rework their marketing strategies for improvement.
Strategy:
Here’s what you can do:
- Use the right data analytics tools
- Track user behavior
- Track engagement metrics
- Track conversion rates
Now, examine this data and find patterns as to what is happening to modify what you are doing right now.
Conclusion and Final Words
Ever heard of innovative lead generation? Yes, I also hadn’t when I first started.
However, that’s what the SaaS world demands now, especially in the times of the no-code movement. You can attract the right users and rapidly grow in the no-code world if you are able to find who your target audience exactly is, how data-driven strategies work, and how you can use them.
Further, things like influencer marketing, free trials, social proof inclusion, and content marketing help a lot to get your product or service out there.
I’ll tell you what. A great Saas digital marketing agency can take care of everything for you and provide you with the results you want (and more)!
Don’t just adopt anything and everything that’s out there on the internet. Look at the strategies that align with you and your goal and adopt the right ones to maintain your brand and grow in this competitive market.
